The Employee Engagement Index (EEI) measures how many advocates you have in your team. It measures to what extent your employees are advocates of your business and your workplace culture. It tells us how many of your employees are raving fans of your business.
It makes sense when you are building a team for you to use a tool that helps you gauge staff satisfaction and staff loyalty. This is with what the EEI helps. It also will give you an insight into your ability to attract new talent. It shows you how committed your employees are to delivering the vision and mission of your business. It is one of the most important indicators of the likelihood of a successful business.
Just How Healthy is Your Workplace Culture?
The EEI will help you see whether your business is able to stand head and shoulders above its competition because you have a way of hiring the best candidates instead of your competitors. If your business is known to have a positive workplace culture, it will attract A grade potential new employees to your business. The EEI (employee engagement index) or staff advocacy score can be derived from asking one question:
“How likely is it that you would recommend this company as an employer to a friend?”
Based on the responses using a score of 1 to 10, a business can group its employees into 3 categories:
Advocates (score 9-10).
They are loyal and enthusiastic employees. They will promote you as a potential employer.
Passives (score 7-8).
They are satisfied but unenthusiastic employees. They are vulnerable to competitive offerings.
Detractors (score 0-6).
They are unhappy employees. They can damage your brand. They can impede growth through negative word of mouth.
How to Boost Your Employee Engagement Index Score for a Healthy Workplace Culture
To improve the employee engagement index/staff advocacy score, you need to work on how you treat your employees.
Ask open questions along the following lines:
“What do you particularly like about being employed here?”
“What (or which) areas could be improved?”
“What should the business start doing?”
“What should the business stop doing?”
“What should the business keep doing but get better at?”
The index should be collected annually at least but it is better to survey 10% of the employees on a monthly basis. In this way, after 10 months, 100% of the employees will have been surveyed.
Collecting the data on a monthly basis gets you data that identifies trends throughout the year.
Staff advocacy score = (% of employees that are advocates) – (% of employees that are detractors).
Stop Wondering and Find Out What You Do Well and What Needs Some Improvement
Do you suspect that your business needs some improvement? Could your business benefit from an improved approach to building a cohesive culture and better HR practices? Would you like to be sure that things are functioning as they should?
Tune Up Your Team for Success
Its reassuring to test the health of your workplace culture with a Business Health Check from time to time. As your body needs regular maintenance (and possibly repair!), so does your business. Would you love to know what your team members think about your leadership? If you knew what to change and improve in terms of your leadership skills among other things, would you address those areas? Give your business a timely checkup:
- Find out how to be a leader.
- Gain some invaluable insight into how your business currently ranks for workplace culture practices.
- Find out how your team is performing.
- Have an outsider assess what’s going on with your team.
Don’t be surprised if your business ranks low in some of these categories. Most businesses don’t have all the methods, systems and procedures in place. Most businesses fail to leverage their potential. Many are missing out on taking advantage of opportunities. Others are overlooking the ability of their team to deliver stellar customer service. Discover the steps you need to take to have effective leadership skills displayed by your senior team members.
At the start of business coaching, we find out where your business stands, right now. You can’t hope to improve a process or numbers without having a baseline from which to measure results.
Contact me for your complimentary private business health check to see your results.
How Do I Know This?
Like you, I’ve been in the driver seat of a business, and found myself spinning wheels and struggling to manage people. The fear nearly killed me, and I burned out before I decided enough was enough.
Working with business owners as a Business Coach today, it never ceases to amaze me how much pain business owners are willing to endure before facing their fears and making a shift. As they grow in emotional intelligence, they benefit immensely because for one thing, they figure out how to build their dream team. You can read more about my journey from legal professional, to business owner, to #1 Business Coach here:
